About the service
In the context of the average life of the student at NID, it is difficult to break the monotonous and hectic cycle of work and academic pressure. Students often get caught up between their assignments, class works and lectures.
Innerspace was a service designed to facilitate reflection and introspection on some of the most essential questions that one needs to ask themselves to remain in sync with own needs.
Project Timeline
WEEK 1
Identifying the need
WEEK 2
Validating the need
WEEK 3
Conceptualizing & Visualizing the service
WEEK 4
Designing the Service
WEEK 5
Delivering the Service
WEEK 6
Documentation &
Mapping Future possibilities
Figuring the area of service
A three tier research process was adapted to understand the area of service.
Research Methods used- Interviews, Discussions, Surveys
(Infrastructure, existing facilities, classes, etc)
Understanding the context-
NID Campus
Understanding the latent and apparent needs
Mapping painpoints, challenges and expectations. Understanding the daily schedule
Need for a space/ means of rejuvenation surfaced to be a common pattern throughout the research (Apparent Need)
Research hypotheses
1
Students on campus get into a cycle of monotony and need to break out the pattern.
2
Students are unable to find time & appropriate space for rejuvenation on campus.
3
There is lack of meaningful recreation.
4
Students lack the knowledge about self and do not indulge in self care.
Hypotheses validation
Second set of interviews and survey (online and offline questionnaires) were conducted to understand how the students were spending their free time on the campus, their preferences to spend free time, what they are looking forward to do in their free time etc.
Finding the gap
• Lack of avenue/ facilities for
rejuvenation (Access)
• Absence of meaningful
recreation
• Space and environment are
Monotonous
Environment & Infrastructure
Defining the gap
We further, tried to see the major issues faced by the students from 3 different perspectives.
Behavioural
• Unaware about the frequency
and the method to rejuvenate
• Lack of self- awareness and
self- care and effort.
• Only seek sensorial rejuvenation
• Poor sense of time management
• Uncertain workload and
patterns.
• Finding like minded people
• Budgetary issues
• Barriers and distractions from
knowing oneself better
People/ Personal
Lack of self- awareness and self- care
(Latent Need)
(Apparent Need)
Lack of rejuvenation
Rejuvenation via self- exploration
Need Mapping
Self Actualization
The desire to become the most one can be
Esteem
Respect, self esteem, status, recognition, strength, freedom
Love & Belonging
Friendship, intimacy, family, sense of connection
Safety Needs
Personal security, employment, resources, health
Physiological Needs
Air, water, food, shelter, sleep, clothing, reproduction
Turning gaps into opportunities
Based on the research conducted, the HOW MIGHT WE questions were mapped on different post-its. It helped break larger challenges into smaller actionable pieces.
This activity helps turn gaps into opportunities by asking questions that launch brainstorms.
How might we questions were later clubbed according to themes based on their relationship. The broad themes that emerged were : Self exploration, Promotion, Impact, Sustain, Customization, Balance, Moments, Space, Clam + Refresh, Monotony, Channel/ Medium, time/ Schedule.
User Personas
User personas
The Solitude
Seeker
“I find people tiring”
“Need to get away from this space and the people here”
For the solitude seeker, rejuvenation is a personal process for which they seek personal time and space.
PREFERENCES
Disconnecting with people and technology
GOALS & MOTIVATIONS
Gathering/decluttering thoughts
Peace of mind
Recharging
Finding balance and stability
HIGH POINTS
Finding solitude
Achieving positive retrospection
Finding balance
CHALLENGES & FRUSTRATIONS
Excess workload
Saturation with people in the college environment
Monotony of physical and social settings
SERVICE OPPORTUNITIES
Guidance through rejuvenation service so that they don’t end up overthinking
Quality solitude space
Customizing a personal rejuvenation space for them
CORE NEEDS
Personal space
Quality time with self
Designing the service
Designing the
Service
Proposition
Designing the
Service Identity
Designing the
Activities and
Sequence
Designing the
Environment
Soul of the service
Service Persona
HOW IT MAKES OTHERS FEEL
Shares and connect others through knowledge
STRATEGY
KEY ATTRIBUTES
GOALS
Seeks the truth
‘In the know’
Wise
Engrossed
Finds answers to the most challenging questions
Wants to find the good and the wisdom in all situations
Promises teaching and knowledge
Seek information and knowledge through self reflection, research, objectivity, diligence
Expert, thinker, philosopher, reflective, advisor, wise
Service Pillars
The backbone/ traits of the service that were essential in conveying the intended experience to the customer was fixed in advance. The activities that are part of the service would essentially have these values at their core.
The service for rejuvenation is
self explanatory
The Service should enable self exploration.
Service should be self enabled.
The service should not feel like a time loss, rather again. The service should feel enriching
The service is not just momentary,
it sustains the impact
The Service is customisable
Should cater to each individual’s needs. User should be able to curate an experience which provides them rejuvenation.
Of all kinds of users
Of all kinds of needs
The service is
inclusive
The service should create moments
a. Of revelation
b. Of surprise
c. Of self discovery
d. Of motivation
The service should be consistent but not uniform | consistent but not homogenous
The service should ALWAYS provide rejuvenation. The service should provide new experience and surprises each time
The service should have two-way feedback
Branding
We started off by listing the different attributes of the service. The branding had to communicate what we stand for and in conjunction with the archetype and the brand image.
Abstract Forms, colours and fonts that are in sync with the attributes were chosen. Airy, pastel colours and illustrations were used to convey uniqueness and positivity associated with the brand.
Logo Variations
Typefaces
Colour Palette
Logo was adapted to different mediums and materials.
The stamp at the entry in red and green was used as a colour coding to differentiate between group and individual activities
Backlit MDF at the entrance to the space
Easel Stand at the entry to the design shop, which also served as a photobooth
Promotion and Marketing
Promotions were started a week before the launch of the service and was done in 2 phases.
Phase 1
Create a buzz and generate curiosity
Attributes of the service were highlighted
Placed where most of the users spend free and spots that have high probabilities of recall conversion.
Interactive posters were placed at different spots in the campus for engagement with users.
Emailers were sent to the students in Campus
Phase 2
The Reveal
Special Invites for selected few were handed over personally, for the launch day. The experience of these users helped the service gain momentum through their word of mouth.
Primary Medium of Online Communication chosen was instagram, since most of our target audience were active on this platform.
Tagging user journeys on instagram platform helped us gain more reach
Designing the spatial experience
Spatial design and manifestation was an integral part of the Inner Space experience. The space was designed in such a way to create a reflective and relaxing experience which cuts the user off from the external environment. The various elements of the space came together to create an ideal backdrop for the various activities that helped in self exploration.
Moodboard for spatial experience
Layout & Navigation
The space was divided into 4 zones representing the 4 levels of activities. The activities and artifacts were planned in the layout and navigation was designed accordingly. The path that one needs to follow was marked with tapes on the floor.
Service Activities
Focus
Rejuvenation
Calm
Connection
Interaction
Awareness
The activities were carefully designed to create a step by step journey of self exploration. SELF EXPLORATION was at the core of each activity, all the while providing rejuvenation.
Activity Mapping
Merchandise
Understanding and knowing oneself better is a continuous process. We did not want this process to be not just limited to Innerspace spatial experience. Hence we designed few merchandise that could guide one throughout this journey. Self help workbooks, postcards with feel good quotes, journals that could imbibe a sense of innerspace.
Prototype Phase 1
Alongside designing the spacial aspects, we designed the activities too. After designing the activities, we tested them with our classmates to analyze feedback, impact and understandability of instructions.
Testing the Activities
Getting feedback on the content
Analyzing the impact and interactions
Prototype Phase 2
Alongside designing the spacial aspects, we designed the activities too. After designing the activities, we tested them with our classmates to analyze feedback, impact and understandability of instructions.
Prototype Phase 3
While running the service we underwent constant changes and iterations of the activities, sequences and time slots
From simultaneously having 3 users at a time in the space, we changed the nature of the service to an exclusive 50 minute slot for the individual or pair user.
Changed the sequence of activities to bring Equilibrium right after Meditation rather than Know Yourself Cards
Changed the nature of ‘Reflectagon” to include the activity “Down the Memory Lane” to leverage on the childhood fortress like feeling of the space
Service Blueprint
Service Blueprint visualizes the relationships between different service components — people, props (physical or digital evidence), and processes — that are directly tied to touchpoints in a specific customer journey.
Impact Assessment
We were able to assess the impact of the service mainly through Feedback forms, Entry/Exit slips, Give what you can (Activity inside the space) and Conversations.
Give What You Can
Placed before the exit, users were asked to leave a message after the entire journey was over this could be for the next user to come or for the service providers
The messages that were left were extremely warm and loving full of gratitude. Most also expressed their feelings in the space which were positive, optimistic and free from inhibitions.
Entry/ Exit Slips
At the reception (before entering the space) the users had to fill in the entry slip where they would answer the questions “How was your day?” via words or illustrations. Similarly after exiting the space they had to fill the exit slip with question, “How are you feeling NOW?”
The entry and exit slip helped us map the state of mind of the user before the experience at Inner space and post. There was a clear change in the state of mind for most from agitated, restless and tired to positive, optimistic, relaxed and motivated.
Conversations
After the user exited the space, agents would offer them tea and engage in conversations about their expectations and experience at Inner Space.
The post service conversations with the user were very overwhelming especially for the service providers. They were oriented towards the importance of self- love, exploration and care
Feedback
Post the complete service experience the user filled out the feedback form.
The feedback slip also helped us access the success of the service
80
IN
10
WITH
5
Self- exploration journeys at Inner Space
Days
Slots per day
Scalability & Future Possibilities
Self Exploration and Rejuvenation
is a universal need in the modern hectic world.
CONTEXTS
Residential
Complexes
Offices
Educational
Institutes
Inner Space can therefore be adapted to various
FORMATS
Workshops/Events
Permanent Spaces