Hi,

I design experiences people don't have to think about.
Strategy-led, research-grounded UX for products that serve real human needs, with over a decade of craft across retail, fintech, healthcare, and enterprise software.

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I am Aswathy

Case Studies

Enterprise scale design challenges solved through research, systems thinking, and impactful business outcomes.

Enterprise Reporting Solution

Creation of reporting ecosystem on SAC platform, for one of the leading beverage manufacturers in the world.

User Research | SAP | Wire framing | UI/UX

Service Design

Experiential service, designed in context of NID. The service focused on promoting well being, self introspection through thoughtfully curated activities.

Service Persona | Service Blueprint | Service Prototyping | Experience Design

Intranet Portal Revamp

Bringing a refreshing twist, enhancing usability and improving efficiency of internal employee portal for America's largest independent tire and wheel retailer.

Design Research | Wire framing | UI/UX

Behavioural Research

Understanding manifestations of human behaviors on a social platform and how technical features of the product amplifies those behaviors. Findings were used to suggest future directions in product developement.

Design Research | Behavior Study & Analysis | Simulation Design | Experience Design | Wireframing

Process Redesign

Redesigning of Credit & Evaluation System at NID. The redesigning was done to better align students to the original intent of the system, in a more intuitive way.

Design Research | Stakeholder Alignment | Process Design | Leadership

Design for
Behavior Change

Design interventions to make citizens actively, intuitively and voluntarily compliant to abide traffic rules. Done in association with Gujarat Traffic Police Department.

Design Research | Behaviour Study & Analysis | Research Methodology Application

Visual Design Explorations

Works in Visual Design done for different domains.

Visual Design | Graphic Design

UI Designs

Screens designed for products for meeting different business requirements of respective clients.

Wireframing | Information Architecture | Visual Design

About Me

Jack of all trades, master of few!

I'm a senior UX designer with over 10+ years of experience helping teams build digital products that balance business goals with genuine human needs. My work spans fintech, healthcare, enterprise software, and consumer platforms industries where getting the experience right truly matters.

I approach every engagement as a design strategist, not just a pixel pusher. I embed into product teams, drive research cycles, and translate messy complexity into coherent, elegant experiences that ship.

My design philosophy is simple: good design disappears. When an experience is truly right, users don't think about the interface, they just accomplish their goals. That invisible quality is what I spend my career chasing.

Hi,